- Client
- Lizar Systems, based in Portugal, France, and Latin America
- Sector
- GovTech · Identity Document Technologies · Security
- Scope
- AI-powered conversational lead capture chatbot and automated backoffice lead integration, designed and built by Caixa Mágica Software
- AI
- Conversational AI assistant powered by the Claude API
- Results
- +70% qualified leads · 35 leads generated · 100% reduction in average time-to-first-response
- Key Feature
- Automated lead creation and qualification enriched with conversation context
- Status
- Live at lizarsystems.com
Challenge
Lizar Systems, a GovTech company specializing in identity technologies, revolutionized their inbound sales by improving lead capture with Claude on their website. Previously, their online presence relied on traditional contact and demo-request forms to convert visitors into sales leads. This static approach created friction: visitors had to know exactly what to ask for, fill in structured fields, and wait for manual follow-up — a process that filtered out valuable context and slowed down the sales team's ability to act quickly on interest.
Before this project, the sales team spent a lot of time manually qualifying every website inquiry. The static forms slowed down the sales team's ability to act quickly on interest, creating a clear need to optimize lead capture with Claude to improve how inbound inquiries were captured and processed.
The Core Problem
Traditional static contact and demo-request forms filtered out valuable context and required manual qualification for every inquiry, delaying initial responses and adding friction to the sales conversion process.
What the platform had to achieve
Lizar Systems needed to eliminate the friction of traditional web forms by providing visitors with a natural, conversational way to request documentation, ask for product demos, or explore identity solutions.
The solution had to enhance lead capture with Claude, capturing richer, better-qualified leads automatically while seamlessly creating structured entries directly in Lizar's backoffice, fully enriched with relevant conversation context to accelerate sales follow-up without extra effort from the team.
Solution: Lead Capture with Claude
Caixa Mágica Software designed and deployed an AI-powered chatbot, built on the Claude API, directly into the Lizar Systems website. Instead of static forms, visitors can now have a natural conversation with the bot about their needs — whether that's requesting documentation, asking for a product demo, or exploring Lizar's identity solutions.
At the end of each conversation, the bot automatically creates a structured lead in Lizar's backoffice — equivalent to a completed contact, document request, or demo request form — enriched with additional context the bot identifies as relevant, giving the sales team a head start on following up.
Lizar Systems website presenting advanced GovTech identity solutions powered by DRACO.1 technology.
Key components of the solution:
AI-Powered Lead Capture
Replaces static form fields with a natural conversation designed for effective lead capture with Claude, guiding visitors through inquiries, product demos, documentation requests, and identity solution exploration.
Automatically generates structured leads directly within Lizar's backoffice system at the conclusion of each chat interaction, eliminating manual intake steps.
Lead Enrichment & Qualification
Enriches each captured lead with additional relevant context identified during the conversation, providing the sales team with immediate insight for targeted follow-up.
Streamlines the inbound pipeline by qualifying visitors automatically during the dialogue, freeing the sales team from manual review tasks.
The Outcome
By transforming lead capture with Claude, Lizar Systems upgraded how they capture and respond to prospect interest through their website, achieving significant gains in lead volume and response speed.
"Before this project, our sales team spent a lot of time manually qualifying every website inquiry. With the chatbot Caixa Mágica Software built for us, powered by Claude, we now capture richer, better-qualified leads without any extra effort from our team — it's changed how quickly we can follow up with prospects."
— Filipe Castro, CEO, Lizar Systems
Some notable outcomes:
Captured 70% more qualified leads through the website since launch compared to traditional static contact forms.
Generated 35 enriched, structured leads directly through the conversational chatbot interface to date.
Achieved a 100% reduction in average time-to-first-response for all inbound website inquiries.
Enabled the sales team to receive better-qualified leads with extra contextual data without requiring manual effort to qualify each request.
Frequently Asked Questions
Who is Lizar Systems?
Lizar Systems is a GovTech company specializing in advanced identity document technologies, with production sites and R&D centers in Portugal, France, and Latin America.
What challenge did Lizar Systems face with website conversions?
Lizar Systems relied on traditional contact and demo-request forms, creating friction for visitors and forcing the sales team to spend significant time manually qualifying inquiries, which delayed follow-up.
How does the AI chatbot work?
Built on the Claude API by Caixa Mágica Software, the chatbot allows website visitors to have natural conversations to request documentation, ask for product demos, or explore identity solutions, automatically creating structured leads in the backoffice.
What results were achieved with this implementation?
The project led to a 70% increase in qualified leads, 35 leads generated via the chatbot to date, and a 100% reduction in average time-to-first-response for inbound inquiries.
